Global Smartphone Market Declined YoY For Second Successive Quarter in Q1 2018

Smartphone market share Q1 2018

Going to the end of past year, the heavy hitters of the smartphone market, Samsung and Apple, both offered premium devices that attracted ultra-high pricing. The decline is only expected to swell further after the ban on ZTE. Outside of China, Huawei is growing and gaining market share across the Western Europe region, an otherwise declining market, and is particularly strong in Spain, Germany, and Italy. Canalys also notes that the global smartphone market declined by 3.4-percent compared to the same period a year ago.

Xiaomi has performed as a strong contender in smartphone market outside of China and by offering their mid-tier smartphones like NOTE 5 and NOTE 5 pro, Xiaomi continues its retail expansion in India and Southeast Asia.In its commitment to the "Make in India" campaign, Xiaomi also recently announced PCB assembly in India, becoming the second vendor after Samsung to do so. All other brands combined shipped 112.7 units, a decline of 18.5 per cent. Xiaomi now owns 8.4 percent of the market as compared to 4.3 percent a year ago.

India continues to become an important market for global smartphone makers.

OEM performance insights * Samsung led the smartphone market by volume with a market share of 22 percent in Q1 2018.

The smartphone sales results are in: Android continues to bite chunks out of Apple in United Kingdom and France, while iPhone X is eating Android in the East.

Kantar Kantar Worldpanel ComTech's latest smartphone OS shares have ben revealed, showing that in the three months ending March 2018, "competition within Android continued to intensify as Huawei and Xiaomi expanded their global presence". This means the iPhone X is still on top of the game after securing the same position in the previous quarter.


Leading up to its earnings, there were rumors that Apple might abandon the iPhone X because of its high retail price.

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Whilst the iPhone X share has grown since the Q4 17 period to 7.6%, the iPhone 8 share peaked in Dec 17 with a share of 12.1% and has now dropped back to 9.4%. On the contrary, brands like Samsung, OPPO and Vivo reported declines in Q1 2018. In 2018 the core functionality of smartphones is very impressive indeed and people have fewer incentives to upgrade to a flagship device year after year.

LG came in seventh with 11.4 million phones sold, down 23 percent.

Smartphone shipment has once again stuck to a downward trend globally. Motorola did well but the sales for Lenovo smartphones declines in India and rest of APAC.

iTel entered the top 10 smartphone brand list for the first time. For example, some phones being launched in today's market feature RAM size similar to that of computers and the processors allow them to run at a snappy pace even while multitasking. The total number of smartphones shipped in Q1 of 2017 was 91 million units.

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