Samsung unveils The Wall

Samsung’s Redesigned QLED Technology Comes Closer To OLED Than Ever Before Jordan O'Brien8th January 20180 views Video0 Comments0 views 0

Also on show was Samsung Smart TV's enhanced connection and convenience functions, including Bixby - an intelligent assistant platform created to make it easier for you to interact with your TV.

The biggest challenge when 4K was launched was the lack of a content ecosystem for it, which continues to be an issue even today as most TV stations fail to broadcast 4K content.

Samsung doesn't do OLED TVs, instead prefering to focus on its QLED sets (like the above). Han is the President of Visual Display Business, and Das is the Senior VP of Consumer Electronics, Samsung, America.

The goal is to completely do without size, resolution or form restrictions, although for the purposes of the groundbreaking technology's first demo, Samsung settled on a monumental 146-inch 4K setup. It has the ability to transform into various sizes and offers, incredible brightness, color volume, color gamut, and black levels.

Showcased in an 85in guise, the TV uses a technology called "micro full array", an evolution of full-array local dimming, which in basic terms means it can deliver 10,000 lighting zones, retina-searing brightness and black levels to match OLED displays.

"The MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology", the company said. The Wall features a module-based, bezel-less design, so that users can customise the shape and size depending upon the needs.

The Wall comes with an edge-to-edge display.

Finally, Samsung has promised an 8K QLED TV lineup with AI-powered technology in 65-inch and larger screens to arrive in the second half of this year. With the lack of raw 8K content available, upscaling is the next best solution but still not quite as good as native footage. "Or, if viewing a concert, the low-frequency sounds of the music might be highlighted to deliver a richer sound", the company said.

Not to be forgotten, Samsung's voice assistant Bixby is finding its way to TVs.

The company has also announced its first smart TV with 8K AI technology with highest 8K resolution. The advancements include easier sharing and connectivity, simpler controls for the television, and syncing with other devices.



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