Instagram's new 'Recommended for You' feature goes live

New Instagram test adds posts your friends like into your feed

As early as last week, Instagram confirmed that it was in the trial phases of implementing this new feature, which was created to showcase posts your friends have recently liked, or what the company's algorithm system has chosen as a post that may be of interest to its user.

It's seems to be like a combination of the "Following" section and the "Search and Explore" section, both of which are methods of finding photos and videos from accounts you don't follow. It will appear after the user has watched all the posts in the feed. However, it was a little bit hard to access it. Users had to go to the Explore section to see recommended posts and videos. The idea was created to help users access updated stories and posts from interested events directly on their feed.

One can switch it off by tapping on the three dot options button above the post and choosing the "Hide" option. With the new "Recommended for You" feature, these posts will appear directly in the normal feed.


The difference between following a hashtag and the new recommended section is choice. The people behind Instagram are taking the time to ensure that the "Recommended for You" section will contain posts that are actually relevant to user's interests. It also lets users follow hashtags instead of just people. All they need to do is to tap on the Direct icon.

There's no doubt that there will be a number of users who will not like the "recommended posts" feature. Sharing a unique coupon code or special promotion offer on Instagram can also be very helpful. What's quite surprising is that Instagram has not made an official announcement about this new feature.

Instagram released a new update in November that allows users to edit pictures that their friends send them through direct messaging. "Recommended for You" posts will sit in their own section, accessible through a thumbnail above your main feed, according to TechCrunch. It has also mentioned that the feature can be temporarily hidden.

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