Apple is reportedly investing $1 billion in original programming

Apple is reportedly investing $1 billion in original programming

There are bigger plans looming ahead, however, as Apple is reportedly setting aside a budget of about $1 billion with the sole objective of producing high-end original entertainment content.

The budget figure reported by the WSJ is about half of what HBO spent previous year, and is also around the same amount of what Amazon spent in 2013 when it announced it was going to create its own original shows, as pointed out by MacRumors.

The Journal says this $1 billion could go to fund "as many as 10 television shows".

Apple's original content efforts are only getting started. Apple's SVP of Internet Software and Services Eddy Cue hired former Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg to run all aspects of worldwide video programming. Apple's first original series, Planet of the Apps and Carpool Karaoke, both just became available to Apple Music subscribers, and critics' reviews have been mixed.

In recent years, Apple has begun to make noises about dipping its toe into actual production of content. The sources didn't state which shows Apple may be eyeing, nor the type of content it is considering. Unquestionably, the success of Apple Music is due to the sheer number of people that own an iPhone, and a streaming video service would enjoy a similar advantage. Earlier this year, JPMorgan estimated that Amazon would spend $4.5 billion on video in 2017, though we don't have an official number.

The news follows a few months after it was reported that Apple snagged Breaking Bad showrunners Jamie Erlicht and Zack Van Amburg to produce a now unannounced project for the tech giant. Exactly what kind of shows we might be able to expect remains to be seen, but we reckon Apple will probably need some big hitters if they're hoping to generate more interest. Now, the tech giant is reportedly planning to invest $1 billion to create original TV shows. High-end shows such as Game of Thrones cost more than $10 million per episode to produce. However, the rise of subscription services made the business less attractive, as from 50% in 2012, Apple's movie rental-and-sales market is estimated to have dropped to 35% now, notes The Verge.



Latest news

Sean Payton addresses firing of team doctors, Breaux injury
The same day that the news broke that the Saints will lose one corner for six weeks, New Orleans got another back in action. He was expected to be the Saints' third or fourth corner heading into this season.

Tanner Ainge loses primary election for Utah's US House seat
The race in this usually subdued political environment generated hundreds of thousands of dollars in spending and heated attacks. Utahns value the truth, not attack ads, and I'm running to tell the truth in Washington", Allen said in the prepared statement.

Utah's 3rd District special election
Bennett, who is among several third-party candidates running in the November 7 general election. "He has stayed pretty positive". Curtis also touted his local support, his volunteers, and his campaign's efforts to keep from going negative.

Asia stocks, US$ extend slide as US-North Korea tensions intensify
That prompted North Korea to say it was considering plans to fire missiles at the USA island territory of Guam. They plunged 2 percent on Thursday on fears of slowing demand and lingering concerns over a global oversupply.

German growth slower, but still strong ahead of election
The German economy, Europe's traditional growth engine, grew in line with the eurozone's 0.6 per cent average in the quarter. The preliminary estimate showed GDP growth rose by 0.6% between April-June compared with the same period a year ago .

President Trump to sign executive order on infrastructure projects
US officials have estimated that the United States suffered $260 billion in flood related damages between 1980 and 2013. The order calls for a $1 trillion revitalization package, though no legislation now exists for this upgrade.

Maria Sharapova granted wild card entry to play in US Open
The USTA also said that Sharapova will speak to young players about the anti-doping program. The US Open starts in Flushing Meadows on August 28 (August 29 NZT).

Jay Cutler to make debut for Dolphins against Ravens
Initially, Cutler retired during the offseason after accepting a television analyst role with Fox Sports. He has been inconsistent in his limited number of practices with the Dolphins .

Five game ban on Cristiano Ronaldo for pushing referee
The Portuguese captain scored the goal which took the game to 2-1 for his side and his celebrations required a yellow card.

Taliban calls on Trump to remove United States troops from Afghanistan
Defense Secretary Jim Mattis is believed to be close to presenting the new U.S. military strategy to Trump, with an announcement potentially coming in weeks.

Trump just retweeted someone appearing to call him a 'fascist'
Arpaio continued to carry out the operations for another 18 months but claimed that he didn't violate the order intentionally. Trump then deleted another retweet which showed a person with the CNN logo superimposed over them being hit by a Trump train.

Woman says she found rodent in Chick-fil-A sandwich
The lawsuit stated that Kwon previously worked within restaurant businesses and was an asset to the companies. In published reports , the franchisee says they will not comment on an ongoing allegation and investigation.

PM Modi concerned about Gorakhpur deaths, says CM Adityanath
Patel said that Prime Minister Narendra Modi was concerned about the incident and assured all cooperation to UP in health sector. The hospital has reported that most of the deaths from a lack of oxygen occurred in its neonatal and encephalitis wards.

China Implements UN Sanctions On North Korea
Trump's promises to be tougher than previous presidents on trade, his administration has proceeded with high levels of caution. Trump is expected to return to Washington from his golf club in Bedminster, N.J. on Monday to sign the memo.

Top US military officer warns North Korea that US military ready
The North on Monday said any war could "only be turned into a nuclear war". President Donald Trump once called Kim a "pretty smart cookie".

Other news